What is Pokemon Go?
It is a huge multiplayer online GPS-dependent game app developed by Niantic that engages people to search areas to find Pokemon in the real world with the use of augmented reality (AR). It uses GPS coordinate to mark the location of various Pokemon within real-life views captured by the phones’ cameras. To play with this, we have to be physically near targets on the map to interact with them. Pokemon Go is already on pace to surpass Twitter in daily active users. But the app needs lots of permissions – location data, camera and more and that is where it open the gate to collect user enormous data. It’s done to make mass geolocation and its metadata collection fun from the primary market (18-30 who grew up with Pokemon) who will install it with a sense of nostalgia and then to engage them through Gamification principle.