Using Location Data to Map Economic Opportunity in Delhi-NCR Region

In the present scenario, where the cut-throat competition reigns supreme, it becomes imperative for the businesses to upscale their game. Given that the profits are thinners today, an organisation/company cannot afford to undertake a huge margin of risk when planning to expand its operations. Venturing into new markets poses a huge risk to the company, be it a well-established one or a newbie. Therefore, it goes without saying that the accuracy of market intelligence to garner economic opportunities is quintessential, now more than ever!

Image result for delhi economic


The geospatial data or location data intends to open new avenues for the businesses wherein, the areas with high economic potential can be easily traced and targeted. Since the last decade, the NCR and Delhi region has become the epitome of economic expansion. Apparently, the geospatial analysis of the region can enable the businesses to have competition as well as comparative advantages over each other. Gone are the days when clusters of raw data were put to use in order to get insights about the market, today, the technology-driven data surpasses all other sets of business data. Now that we have established the fact that location data can prove very beneficial to map the Opportunity Zones in Delhi city, let’s walk the talk and discuss the technical know-how of the geospatial data and its uses.


Location data refers to the information about an object or an element present in a geographical setup. There are two types of location data i.e., vector data, which uses polygons, lines, or points to represent a spatial feature, and raster data, which uses cells to represent the same. The geospatial data provides insights into the relationship of two or more data sets that can help businesses to make data-driven decisions. The relationship between the landscape and economy is very well depicted by the location data and this interplay between landscape and socio-economic factors can be leveraged by the companies to maximize their profits. To understand how the location data can be used, consider an example of a marketing agency. This particular agency can use location data to map the areas of high income as well as the areas of low income through distinct patterns and signatures. It will allow the agency to plan its activities accordingly in order to reach the targeted customer base.


The satellite imageries, google street images, census boundaries, etc. can be used to decipher the geospatial analysis. The demographics play an important role when studying the economic potential of the region. The areas with lower or minimal population can never serve as Opportunity Zones, such as areas with vegetation cover, etc. Taking the specific case of Delhi city, a company can identify and create clusters of the commercial centers using Point of Interest (POI) data and rank each cluster based on the demographics of the region. The clusters with a high population are the Opportunity Zones for the company to target. Check out this Github repo for morehttps://github.com/ayushaggar/spatial-data-science-urban


There are innumerable advantages to use location data, to name a few, it allows businesses to make an informed choice and target the potential market; it saves the businesses from the opportunity cost of not making the right choice; no investment shall be lost; no more room for guesswork in the business operations and most importantly, businesses will know what they are getting themselves into. In fact, there are certain instances where the location data is not just put to use in order to know the existing condition of the potential market but also for predicting the changes that the market shall undergo in the near future and how can the company harness these changes to earn profits in the long run.


Today, the success of businesses is not just determined on the basis of their ability to cover the expenses but upscale business growth is the key factor. Business growth equates to sales and marketing potential. Location data and geospatial analysis have immense potential to drive and thrive the sales and growth for the businesses. There are so many prospects of Location Intelligence that are yet to unfurl, the businesses must sit tight and embrace whatโ€™s coming their way, in awe and wonder!

As Spatial Machine Learning Engineer, I use location data and geographical reference data to derive insights about relationships across the landscape. You can reach out to Geospatial & Data Science Consulting on Linkedin.

Here at Geospatial & Data Science Consulting, one of the priorities is putting more educational content out into the world to educate about geospatial data-oriented work.  

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Writer

https://www.linkedin.com/in/arshveer-kaur/

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https://www.ayushaggarwal.in/

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Geoinformatics Career Guide Series – Part 1

Geoinformatics Career Guide Series

BY – Ayush Aggarwal

Career Trajectory from Civil Engineer to Analyst Job

GUEST POSTVedashree Mankar

Hi, Iโ€™m Vedashree Mankar. I did my Bachelor’s in Civil Engineering from Visvesvaraya National Institute of Technology (VNIT), Maharashtra. I have tried to explain how I got introduced to Geoinformatics, my internship experience, what all I learned along the journey, and what Iโ€™m doing presently. I hope you find it helpful.

In my 2nd year, I wasnโ€™t finding any interest in my branch (Civil Engineering). I didnโ€™t know what my interest or applications of the subjects were in the present world. It all felt outdated. I did an internship in the summers after my 2nd year in images Pvt. Ltd. Consultancy. I worked on area mapping and cropping methods using Google Earth images and aerial surveying. I read a lot more and found out about the Geoinformatics field.

While searching for an internship in this subject in my 3rd year, I came across a Quora answer written by Ayush. I went through his website, his blogs and they are amazing. He reached out to me if I needed any help or have an interest in the subject (which felt like a blessing). As per his suggestions and my reading, I did some online courses from Coursera, learned Python, and started applying for internships in foreign universities and IITs. My pointer was not very impressive and wasnโ€™t very promising for the professors to accept me as an intern (I would highly recommend you to maintain a decent pointer of 8+).

So, I received a lot of rejections until I got accepted by Dr. Balaji Devaraju from IIT Kanpur. He wanted me to work on studying NDVI (Normalized Difference Vegetation Index) data and GRACE (Gravity Recovery and Climate Experiment) satellite data. I went to IIT Kanpur under the SURGE program and it was the best internship experience. IITs are already famous for how amazing they are. But coming from an NIT, I got to witness the advanced research going on, seeing students of my age or younger working on some cool advanced projects, having amazing discussions with professors, and whatnot. People were working on photogrammetry, GNSS, Lidar data, etc. I worked on NDVI and GRACE satellite data to find a relationship between the two datasets if exists. Since I didnโ€™t have any prior theoretical knowledge in this subject, my sir taught us the basic concepts of spherical harmonics, Kepler laws, hydrology, and water storage. I had to learn MATLAB, time-series correlation, Granger Causality, and a lot of different mathematical techniques to study the huge datasets. It was a lot of hard work but I was enjoying it. This was more like a theoretical domain in Geoinformatics and some parts of Geodesy. But there is so much more like Urban planning, land use management, network analysis, efficient transport systems, etc. You can explore and apply a lot in this field these days.

With the same enthusiasm, I wanted to continue in this field to get specialization. I decided to go for further studies on this subject and pursue a Masters’s from a foreign university. I prepared and gave my GRE and TOEFL exams. In the meantime, I also sat for campus placements, just so I have an option if nothing worked out. I had applied to many universities and got an admit from Wageningen University & Research (WUR) and Delft University of Technology (TU Delft). It was like a dream come true, getting selected in TU Delft, one of the top 5 colleges in the world.

But then COVID-19 pandemic came in and all the equations changed. The university didnโ€™t offer a deferral and asked to join the online semester which was not worth the huge fees I was going to pay. So, I refused the admit and joined the job in a pharmaceutical consultancy as a data analyst which I had got through campus placements. I was devasted then but now when I look at it, I realized I was too rigid with my choices and thought that it was the only way. There are still so many amazing options out there. Iโ€™m still studying, analyzing huge datasets, the only difference being this data is from the pharma domain. Currently, Iโ€™m focused on learning new skills and finding interesting projects to work on.

I have still not given up on Geoinformatics because there is so much to explore even as a data analyst.

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Sunset at Marine Drive | Best Spot | Timelapse | Mumbai | Go Pro

Sunset at Marine Drive โค๏ธ

Hey guys!! check out my GoPro Timelapse video of Best Sunset spot in Mumbai at Marine Drive ๐Ÿ“น

I hope you like the video, thanks for watching. ๐Ÿค—

Please like, comment, share it with friends and subscribe to my channel ๐Ÿ™๐Ÿผ

Press the bell (๐Ÿ””) button to be notified when I post a new video! ๐Ÿค 

Watch Previous Travel Vlog here:

VARKALA – Kerala Travel VLog: https://youtu.be/AEd7hf5AFvE

๐Ÿ“น CAM – GoPro Hero 8, Google Pixel 2 XL

๐Ÿ“ฝ๏ธ EDITED BY ME: Final Cut Pro

๐Ÿ—บ๏ธ LOCATION – Mumbai, India

๐Ÿค  FOLLOW ME –

Website: https://www.ayushaggarwal.in/ Instagram: https://www.instagram.com/ayushaggar Facebook: https://www.facebook.com/ayushaggar

Different Shades of Kerala | Travel Vlog | Varkala, Surfing, Sunset, Beach Party | Part 3

Kerala Trip PART 3 โค๏ธ

Hey guys!! Here is the last vlog from Kerala Vlogs, I recently visited kerala and spent four days exploring Kocchi, Alleppey and Varkala.

Visited Varkala on the third and fourth day.

Main Highlights are –

SURFING – https://youtu.be/AEd7hf5AFvE?t=136

SUNSET at Varkala Cliff – https://youtu.be/AEd7hf5AFvE?t=286

BEACH PARTY – https://youtu.be/AEd7hf5AFvE?t=335

Varkala Beach is medicine for your soul ๐ŸŒŠ ๐Ÿ–๏ธ๐Ÿง˜โ€โ™‚๏ธ

Crystal clear sea view from cliff ๐ŸŒŠ ๐Ÿ–๏ธ

My First Surfing ๐Ÿ„โ€โ™‚๏ธ @keralatourism

I hope you like the video, thanks for watching.

Please like, comment, share it with friends and subscribe to my channel

Press the bell (๐Ÿ””) button to be notified when I post a new video! ๐Ÿค 

Your support helps. Thanks ๐Ÿ’ฏ

Watch all Kerala Travel Vlogs here:

KOCHI – Kerala Travel Vlog: https://youtu.be/GqYSjXJ-QCs

ALLEPPEY – Kerala Travel Vlog: https://youtu.be/2v5BQu2Msdo

VARKALA – Kerala Travel VLog: https://youtu.be/AEd7hf5AFvE

CAM – GoPro Hero 8, Google Pixel 2 XL

EDITED BY ME: Final Cut Pro

LOCATION – Varkala, Kerala, India

FOLLOW ME –

Website: http://www.ayushaggarwal.in

Instagram: https://www.instagram.com/ayushaggar

Facebook: https://www.facebook.com/ayushaggar

MUSIC –

FLOW by tubebackr https://soundcloud.com/tubebackr

Somewhere In Nature by Simon More https://soundcloud.com/user-73416670

Higher by Roa https://soundcloud.com/roa_music1031

Different Shades of Kerala | Travel Vlog | Alleppey, Backwater, Sunset | Part 2

Kerala Trip PART 2 โค๏ธ

Hey guys!! Here is the second vlog from three Kerala Vlogs, I recently visited kerala and spent four days exploring Kocchi, Alleppey and Varkala.

Visited Alleppey on second day.

Main Highlights are –

Backwater Ride – https://youtu.be/2v5BQu2Msdo?t=236

SUNSET from Boat – https://youtu.be/2v5BQu2Msdo?t=333

Andhakaranazhi Beach – https://youtu.be/2v5BQu2Msdo?t=29

St. Mary’s Forane Church – https://youtu.be/2v5BQu2Msdo?t=196

Alleppey Lighthouse – https://youtu.be/2v5BQu2Msdo?t=104

Alleppey, a true paradise ๐Ÿ›ถ Adorned with backwater ride, a picture perfect landscape and lush greenery ๐ŸŒด @keralatourism

I hope you like the video, thanks for watching.

Please like, comment, share it with friends and subscribe to my channel

Press the bell (๐Ÿ””) button to be notified when I post a new video! ๐Ÿค  Your support helps. Thanks ๐Ÿ’ฏ

Watch all Kerala Travel Vlogs here:

KOCHI – Kerala Travel Vlog: https://youtu.be/GqYSjXJ-QCs

ALLEPPEY – Kerala Travel Vlog: https://youtu.be/2v5BQu2Msdo

VARKALA – Kerala Travel VLog: https://youtu.be/AEd7hf5AFvE

CAM – GoPro Hero 8, Google Pixel 2 XL

EDITED BY ME: Final Cut Pro

LOCATION – Alleppey, Kerala, India

FOLLOW ME –

Website: http://www.ayushaggarwal.in

Instagram: https://www.instagram.com/ayushaggar

Facebook: https://www.facebook.com/ayushaggar

MUSIC –

FLOW by tubebackr https://soundcloud.com/tubebackr

Somewhere In Nature by Simon More https://soundcloud.com/user-73416670

Higher by Roa https://soundcloud.com/roa_music1031

Different Shades of Kerala | Travel Vlog | Kochi, Sunset, Port, Food | Part 1

Kerala Trip PART 1 โค๏ธ

Hey guys!! Here is another vlog, I recently visited kerala and spent four days exploring Kocchi, Alleppey and Varkala.

Visited Fort Kochi on first day.

Main Highlights are –

FOOD at Seagull Restaurant – https://youtu.be/GqYSjXJ-QCs?t=364

SUNSET at Chinese Fishing Nets – https://youtu.be/GqYSjXJ-QCs?t=293

FOOD at Kashi Art Cafรฉ – https://youtu.be/GqYSjXJ-QCs?t=119

A charming seaside area, Fort Kochi is known for its Dutch, Portuguese, and British colonial architecture ๐Ÿ–๏ธ

Soaked by the sea..!! @keralatourism

I hope you like the video, thanks for watching.

Please like, comment, share it with friends and subscribe to my channel

Press the bell (๐Ÿ””) button to be notified when I post a new video! ๐Ÿค 

Your support helps. Thanks ๐Ÿ’ฏ

Watch all Kerala Travel Vlogs here:

KOCHI – Kerala Travel Vlog: https://youtu.be/GqYSjXJ-QCs

ALLEPPEY – Kerala Travel Vlog: https://youtu.be/2v5BQu2Msdo

VARKALA – Kerala Travel VLog: https://youtu.be/AEd7hf5AFvE

CAM – GoPro Hero 8, Google Pixel 2 XL

EDITED BY ME: Final Cut Pro

LOCATION – Kochi, Kerala, India

FOLLOW ME –

Website: http://www.ayushaggarwal.in

Instagram: https://www.instagram.com/ayushaggar

Facebook: https://www.facebook.com/ayushaggar

MUSIC –

FLOW by tubebackr https://soundcloud.com/tubebackr

Somewhere In Nature by Simon More https://soundcloud.com/user-73416670

Higher by Roa https://soundcloud.com/roa_music1031

Night Trail to Peb Fort ๐ŸŒŒ ๐Ÿ‘ฃ๐Ÿšถ| #1 Vlog

Hilltop Peb fort reachable by night trek through lush greenery & waterfalls to see Moon, Stargaze and Sunrise

To walk in nature is to witness a thousand miracles ๐Ÿฅพ ๐ŸŽด

Location – Vikatgad Peb Fort, Maharashtra, India

Cam – GoPro Hero 8, Google Pixel 2 XL

Credit: Ayush Aggarwal Contact me here –

Website: http://www.ayushaggarwal.in

Facebook: https://www.facebook.com/ayushaggar

Instagram: https://www.instagram.com/ayushaggar

Rann Of Kutch Festival – Full Moon Glory 2020 ๐ŸŒ•๐Ÿœ | Aftermovie | GoPro Hero 8 HD

Mr. Bachchan said โ€œKutch nahi dekha toh Kuch nahi dekha!โ€

Travel during Full Moon day to the rich, diverse and vivid colors of Gujarat at Great Rann of Kutch. Held during winters every year

During the Rann Utsav, you can experience the superior indulgence of Kutchi culture.

Location – Kutch, Gujarat, India

Cam – GoPro Hero 8, Google Pixel 2 XL

Can contact here –

http://www.ayushaggarwal.in

https://www.facebook.com/ayushaggar https://www.instagram.com/ayushaggar

Capturing the first sunrise in Mumbai in 2020

Happy New Year 2020 ๐ŸŽ‰ โœจ๐Ÿฅณ
The first sunrise of 2020 as seen from Bandraโ€“Worli Sea Link, Mumbai ๐ŸŒ‡
Hope you have a great year ahead
Location – Mumbai, India
Cam – GoPro Hero 8, Google Pixel 2 XL
My websites —
Main website: http://www.ayushaggarwal.in
Facebook: https://www.facebook.com/ayushaggar
Instagram: https://www.instagram.com/ayushaggar