Why Pokemon Go is a hit combination of Gamification + Geoinformatics!

What is Pokemon Go?

It is a huge multiplayer online GPS-dependent game app developed by Niantic that engages people to search areas to find Pokemon in the real world with the use of augmented reality (AR). It uses GPS coordinate to mark the location of various Pokemon within real-life views captured by the phones’ cameras. To play with this, we have to be physically near targets on the map to interact with them. Pokemon Go is already on pace to surpass Twitter in daily active users. But the app needs lots of permissions – location data, camera and more and that is where it open the gate to collect user enormous data. It’s done to make mass geolocation and its metadata collection fun from the primary market (18-30 who grew up with Pokemon) who will install it with a sense of nostalgia and then to engage them through Gamification principle.

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Gamification touch in Geoinformatics

What is Geoinformatics?? According to Wikipedia,  Geoinformatics is the science and the technology which develops and uses information science infrastructure to address the problems of Geography, Geosciences and related branches of engineering. It includes all the fascinating things which you can think of like map which is the most used things in one form or other by humans since stone age, analyses on human-computer interaction with both wired and wireless networking technologies, urban sustainability planning, augmented reality and satellite systems and its data, space exploration and web mapping like google map, google earth etc.

So then why Gamification is required to develop it? First let’s see what is gamification, It is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ self-contributions. We loved games due to these game mechanics only.

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